Read The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field By Mike Michalowicz

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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field-Mike Michalowicz

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 Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Book The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field Review :



Although there is much to be gained from reading The Pumpkin Plan, I wish Mike Michalowicz hadn’t dedicated such a significant portion of the book to his unnecessary side comments. While I did not love his writing style, Michalowicz does present valuable business strategies in a simple format that any entrepreneur can understand. He does so with many real-world scenarios to help keep the reader engaged and better understand how his methodology can be applied to various industries. Unfortunately, he drags out the book with too many unrelated comments and jokes. While I do appreciate a writer with a sense of humor, Michawolicz overdoes it to the point that his endless remarks start to become a distraction. Having said that, I still think The Pumpkin Plan is worth reading if you’re looking to grow a business or simply need some guidance and inspiration to get you started.
I rarely read nonfiction. I never read books that are not in my field (psychology, social work, psychotherapy). I only give five stars for reads that move me significantly.So, now I'm blown away, moved to action because of a fascinating, sensible, approach to growing a business (or anything worth having--a child, a garden, your dog's good behavior, a marriage, etc). Michael makes one of the driest subjects personal, fun, poignant and juicy. I felt like I had a personal and professional coach encouraging me to take the risks necessary to be successful in any field. I will buy any book he writes. Enjoy the read and the very exciting, sensible advice on your way to financial independence.

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